Infographic: Lessons from the 12 best email campaigns of 2016

This roundup of innovative email content not only will inspire you to pep up your campaigns, but also will offer valuable lessons to boost business.

The myriad communication channels we have at our fingertips these days would amaze communicators 20 years ago.

Today, if you want to tell your customers about a new product, you can post a photo to Instagram, send a Snapchat or stream on Facebook Live. If you have to tell employees about a new organization-wide policy, you can post that information to the intranet or internal social network.

With all the fancy technology we have at our disposal, it’s easy to forget about one of the first—and still one of the most effective—digital communication channels available: email.

If your email campaigns need a little pizzazz, or if they aren’t performing as well as you’d hoped, check out this infographic from Emma. It features 12 of the best email campaigns of 2016, as well as insights into why they performed so well.

For example, Orange Theory Fitness targets its emails to specific audience subsets to home in on each customer’s interests and goals. These targeted emails are responsible for 58 percent of the fitness company’s revenue.

Or consider Charity: Water, which puts video clips in its emails. This tactic can increase clicks by 300 percent.

Interested? Take a look at the infographic for more:

(View a larger image.)

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