The myriad communication channels we have at our fingertips these days would amaze communicators 20 years ago.
Today, if you want to tell your customers about a new product, you can post a photo to Instagram, send a Snapchat or stream on Facebook Live. If you have to tell employees about a new organization-wide policy, you can post that information to the intranet or internal social network.
With all the fancy technology we have at our disposal, it’s easy to forget about one of the first—and still one of the most effective—digital communication channels available: email.
If your email campaigns need a little pizzazz, or if they aren’t performing as well as you’d hoped, check out this infographic from Emma. It features 12 of the best email campaigns of 2016, as well as insights into why they performed so well.