Infographic: Statistics to drive your 2019 email marketing efforts

Email continues to be effective for earning engagement and conversions, but your approach must stay fresh if you want to succeed. These data can help when updating your plan.

Does email marketing still pack enough punch to warrant the effort?

According to an infographic from EveryCloud, 55 percent of organizations say that email accounts for more than 10 percent of their sales.

However, as wonderful as email marketing is for converting customers, it can be equally detrimental if the content is not beneficial to readers. Sixty-six percent of consumers will unsubscribe if the content doesn’t pertain to them.

[RELATED: Earn recognition for your innovative and impressive comms campaigns.]

Email marketing isn’t a new tactic, but brand managers must be able to adapt and stay up to date with the latest best practices if they wish to continue to tap into its power.

This infographic shares a plethora of additional statistics that brand managers should take note of when planning their email marketing efforts for the coming year.

Insights include:

  • Emails must be optimized for mobile since nearly half (47.22 percent) of email conversions come from a smartphone.
  • Personalized messaging boosts your click through rate by almost 15 percent—and conversions by 10 percent.
  • Email automation will increase by nearly 55 percent within the next five years.

For more statistics to consider when planning your 2019 email marketing strategy, see the full infographic.

 

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