Infographic: The benefits of native advertising

Native advertising is controversial, but this infographic says it works. It’s also on the rise: 75 percent of publishers feature native advertising.

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Native advertising—a form of online advertising in which paid content follows the form and function of the content among which it’s placed—has sparked controversy from the beginning.

Most recently, Comedian John Oliver equated native advertising and the intermingling of news and advertising to dipping Twizzlers in guacamole (it’s “really gross”).

But an infographic from MDG Advertising claims that native advertising is not only on the rise, but good for both brands and consumers. Seventy percent of Internet users want to learn about products through content rather than traditional advertisements, and 75 percent of publishers already offer some type of native advertising, the infographic reports.

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