Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says.
But if more marketers would start, they would like what they’d find.
The infographic explains why organizations should use content marketing, what type of content has the best return on investment (ROI), the metrics organizations should track and more.
The content with the best ROI include:
- Case studies
- Product collateral
- Customer testimonials
The top metrics B2B marketers track are:
- Web traffic (63 percent)
- Sales lead quality (54 percent)
- Social media sharing (50 percent)
- Sales lead quantity (48 percent)
- SEO ranking (44 percent)
Want to find out more content marketing secrets? Check out the infographic: