What should brand managers be focusing on in the new year?
The marketing landscape is constantly changing, and what worked in the past might not result in repeat success. Wise marketers won’t rest on their laurels and instead should refresh their strategies to align with current and future marketing tactics and best practices.
For the second year in a row, Pan Communications asked chief marketing officers and influencers where they believe marketing is headed as the new year rolls around and compiled their responses in this infographic.
Putting consumers at the heart of your efforts and focusing on technology and data (both analysis and security) are a few common themes among respondents.
Some insights for 2019 include:
- Alicia Tillman (@aliciatillman) – CMO, SAP: “If 2018 was the year of embracing brand purpose, 2019 will be the year brands turn purpose into action.”
- Lauren Metsig (@laurenmetsig) – CMO, Maestro Health: “The need for being more human and people-friendly is on the horizon.”
- Lee Odden (@leeodden) – CEO and Co-Founder, TopRank Marketing: “Data will combat content overload.”
- Alex Bender (@AlexeBender) – senior vice president of global marketing, Mimecast: “Marketers and CISOs will work to demystify security in 2019.”
For more expert insight into the future of marketing, see the full infographic.