We are increasingly tethered to the little gadgets in our pockets and purses, which serve as high-tech communication Swiss Army knives. Many conduct business exclusively on small screens. Unfortunately, companies are still struggling to perfect a mobile-first email strategy.
This issue affects more than just readability or user experience. Not prioritizing mobile design could be hurting your bottom line and hampering employee engagement. Constant Contact says, “Seventy-five percent of smartphone users are likely to delete emails that are not easily read on their mobile devices.”