Infographic: Tips for successful digital marketing measurement

Only 50 percent of social media marketers say metrics inform their strategies, and a mere 21 percent of content marketers measure ROI. If this sounds like you, this infographic can help.

Sixty percent of social media marketers say measuring social media’s ROI is their biggest challenge.

Only 21 percent of content marketers say they successfully measure ROI, and just half of all social media marketers say data inform their organizations’ social media strategies.

These statistics, from an infographic by Constant Contact, indicate that measurement is still a major challenge for marketers.

If you can relate, the infographic can help.

It lists eight tips for successful measurement, as well as 40 digital marketing metrics you should consider tracking. Here are a few:

Email marketing metrics:

  • Click-through rate
  • Time spent viewing email
  • Unsubscribe rate

Social media metrics:

  • Sentiment
  • Leads generated
  • Sales

Content marketing metrics:

  • Engagement
  • Reach and impressions
  • Website referrals

Download this free white paper to discover smart ways to measure your internal communications and link your efforts to business goals.

Check out the infographic for more:

(View a larger image.)

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