Sixty percent of social media marketers say measuring social media’s ROI is their biggest challenge.
Only 21 percent of content marketers say they successfully measure ROI, and just half of all social media marketers say data inform their organizations’ social media strategies.
These statistics, from an infographic by Constant Contact, indicate that measurement is still a major challenge for marketers.
If you can relate, the infographic can help.
It lists eight tips for successful measurement, as well as 40 digital marketing metrics you should consider tracking. Here are a few:
Email marketing metrics:
- Click-through rate
- Time spent viewing email
- Unsubscribe rate
Social media metrics:
- Leads generated
Content marketing metrics:
- Reach and impressions
- Website referrals
Check out the infographic for more: