In a world dominated by visuals, YouTube reigns supreme.
Not only that, the popular video site looks poised to surpass Facebook as the second-most visited webpage in the U.S.
With 1 billion hours of content being watched every day, YouTube offers brand managers excellent opportunities to engage audiences in their favorite medium: video. However, more than 400 hours of content are uploaded to the site every minute, making it a highly competitive platform.
Therefore, it’s essential that your video ranks highly in its searches if you want to stand out among the massive number of videos hosted on the site.
- Choose a compelling—but brief—title that uses popular keywords.
- Create a one-of-a-kind, captivating thumbnail image.
- Craft your own closed captions to pair with your video.
For more ways to give your videos an edge on the competition, see the full infographic above.