Infographic: Using visuals to hook customers

Hint: The right colors can open doors; the wrong ones will shut them in your face.

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Establishing a beloved, trusted brand is the great white whale of modern marketing: It’s an elusive thing to harpoon.

Vistaprint Corporate has created an infographic to help you hook customers with memorable visuals. Way beyond mere aesthetics, your branding visuals have the potential to win over hearts (and heads). The graphic cites research showing that positive brand interactions activate the part of the brain associated with reward and self-identification, and even release the same chemical linked to personal trust.

To create this connection with potential clients, Vistaprint Corporate advises “catching their eye” with color, control and consistency. They claim nearly “90 percent of immediate judgements of a brand’s visual identity can be attributed to color alone.” Apologies in advance if your color scheme features orange, yellow and brown, because consumers apparently view you as “cheap.”

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