The push notification is the perfect tool for putting your organization in your audience’s pocket.
As mobile devices become indispensable to modern living, organizations must get their messages onto these ubiquitous devices. When users opt in, they are asking for reminders and missives that provide helpful, data-rich content.
The push notification can be a game-changer for your organization, but don’t overdo it. Pesky reminders will lead annoyed users to delete your app—and potentially abandon your brand.
When is a push notification an appropriate tool for your organization?
- Make it personal. Basic personalization increases open rates by 9 percent.
- Use emojis. The friendly symbols increase opens by 70 percent.
- Keep it short. The ideal notification length is never more than 90 characters.