Infographic: Why content marketing is still important

Industry pros have been talking about content marketing’s benefits for years, but it’s still one of the most effective tactics for attracting new business.

How many times have you heard the phrase, “Content is king”?

A hundred? A thousand?

You’ve probably heard it a lot, but even if the expression doesn’t have the punch it once had, it’s important to remember that creating content is still a big deal, an infographic by IT-Sales-Leads.com says.

The infographic features a few statistics that illustrate why. For example:

  • Ninety-one percent of B2B companies use content marketing.
  • Blogging brings in 67 percent more B2B leads than other tactics.
  • Fifty-eight percent of B2B users say Web articles are effective.

Download this free white paper to learn how to tell compelling stories that navigate through the noise, boost your brand and drive sales.

How does your organization use content marketing? Is it working? Let us know in the comments.

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