How many times have you heard the phrase, “Content is king”?
A hundred? A thousand?
You’ve probably heard it a lot, but even if the expression doesn’t have the punch it once had, it’s important to remember that creating content is still a big deal, an infographic by IT-Sales-Leads.com says.
The infographic features a few statistics that illustrate why. For example:
- Ninety-one percent of B2B companies use content marketing.
- Blogging brings in 67 percent more B2B leads than other tactics.
- Fifty-eight percent of B2B users say Web articles are effective.
How does your organization use content marketing? Is it working? Let us know in the comments.