Infographics for non-designers: the complete guide

You don’t have to be a professional designer to make an attractive, effective marketing infographic. Don’t believe it? Read what this pro designer says.

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Even if you’re not a graphic designer, you can quickly and easily create attractive marketing infographics for your website and social media feeds.

You’ve seen the beautiful, informative explainer graphics that have popped up all over the Web in the last few years. These infographics visually explain topics too cumbersome or complicated to spell out in text. They use charts, graphs, images and short bits of text to clearly communicate a message or explain a subject.

According to inbound marketing company Hubspot, studies have shown that people process visual information faster than words. Visual information makes a more significant and lasting effect as well.

Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this.

Humans presented information graphically as soon as they could scratch on cave walls. By 1980 innovative newspapers like USA Today and Britain’s Sunday Times began to perfect presenting data in appealing, easily digestible infographics.

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