Content Marketing Insurer launches brand journalism site to speak directly to customers New websites WorkWell and WorkLife use brand journalism tools to expand their audience, from employees to consumers. The sites are bringing in new eyeballs, too. By Russell Working@byworkingMarch 11, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.