Intel’s 6 easy ways to extend your content’s reach

Save yourself a lot of time and agony by heeding this advice. Watch your content get read and shared without having to increase your staff or bug IT.

Ragan Insider Premium Content
Ragan Insider Content

Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.

You rush to create a story and video package on your CEO’s honorary doctorate in clown science. But when you approach IT, you hear they can’t post it until next Thursday.

It’s no fun to be dependent on others. So Geoff Ivey, Intel Corp.’s employee communications channels and operations manager, offers tips for extending your content’s reach without having to beg for help from the tech staff.

Ivey draws his tips from Intel case studies in a talk titled “Publish once and proliferate: Make your channels work better together.”

1. Simplify your e-newsletter

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.