I like Jason, but I saw that and got ready for a fight.
Then I actually read the post—and I agreed with him.
No, I don’t think PR is dead. Falls’ point is the industry is at a crossroad because, as a whole, we’re not so good at measuring our worth. He says advertising equivalency and media impressions mean nothing, and we have to stop counting words and start making business sense for the CEO.
That said, I have a quick story to tell you.
A quick story
I recently caught up with a former client from my FleishmanHillard days who works for an 80-year-old beverage company.