Is your CEO climbing on the social media bandwagon?
More and more chief execs are venturing onto LinkedIn and Twitter, giving their organizations a public face and engaging internal and external audiences. Here’s how communicators can help.
An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010.
Not long ago, a CEO’s presence on social media was considered too risky, a recent Harvard Business Review article said. CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers and disgruntled employees who could threaten the company’s reputation.
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