Is your voice worth an extra $187K a year?
An academic study links male CEOs’ professional success to the depth of their speaking voices. A separate study highlights ‘vocal energy’ in female execs.
Your voice telegraphs not only your energy, enthusiasm, and authority but, when used properly, can also be a powerful signal that something you’re about to say or have just said is important. So can you do anything about what you actually sound like? And should you?
A study from Duke University and the University of California San Diego, reported on by The Wall Street Journal, says that answer is a resounding “yes.”
The study analyzed speech samples from 792 CEOs from the Standard and Poor’s 1500 stock index based on their vocal pitch. Researchers found that CEOs with deeper voices managed larger companies and made more money, in some cases to the tune of $187,000 more. Previous voice studies have shown that voters preferred political candidates with deeper voices.
So what does this mean for you? Well, there may not be much you can do to have a deeper voice — but there are some steps you can take to improve your vocal delivery.
Here are three tips:
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