Brand Journalism John Deere courts readers without pitching products John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products. By Russell Working@byworkingMay 16, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.