You spend months searching for the best platform, planning your site structure and branding, inventorying the necessary content, and beta testing for quality assurance.
Often the launch itself gets downplayed or overlooked.
It’s crucial that you take advantage of your employees’ initial experience with the new tool. Raising awareness and promoting traffic to the site that first day can be the key to getting your users to form the habit of visiting your intranet.
Increase your potential for a high return on your investment by considering these five ideas for your launch:
1. Trivia or scavenger hunt
Encourage your colleagues to explore the many facets of your intranet by holding a scavenger hunt or trivia quiz featuring questions/clues about the contents of your site. This can be scaled to your company, whether by handing out cards that can be turned in or emailing a SurveyMonkey or Formstack that exports the data directly to Excel.
By including participants with perfect scores in a raffle for some goodie, you will promote participation while avoiding the tax and disclosure hassle that comes with handing out prizes without that random element.