Lay’s delivers marketing deliciousness with ‘Do Us a Flavor’ finalists

This year’s competition for a new chip flavor marks the company’s fourth year of the campaign-turned tradition.

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A New York favorite, a southern staple and a Tex-Mex treat are soon coming to grocery store shelves near you.

Everything bagel, crispy taco and fried green tomato potato chips are the finalists for Lay’s latest “Do Us a Flavor” competition, where the potato-chip purveyor hands over creative control to its fans.

 

 

The consumer-created products will hit the shelves later this month. The company announced the finalist in a press release and on social media:

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