Executive Communication Leads I couldn’t finish reading Lead grafs from articles that caused the organizational publication I was reading to slip from my fingers into my wastebasket. By Bill SweetlandAug. 7, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.