Are you hoping to earn a bigger budget, or even a promotion, by showing the power of your health care communication efforts?
Just follow the lead of these two award-winning pros.
Telling great stories about the patient experience, new research or health benefits is an important part of a health care communicator’s job—and one of the most challenging. Personal details are what make a story compelling and give it a human touch, but how can you balance your organization’s goals with acting in the best interest of the people it serves?
Two organizations struck that balance perfectly and produced award-winning health care campaigns. Before you get started on your 2019 Health Care PR & Marketing Award entry, hear from our winners and learn how you can make your entry stand out.
GlaxoSmithKline communicates health benefits to employees in 120 countries
GlaxoSmithKline’s Partnership for Prevention (P4P) is a campaign created to raise awareness about the preventive health care services GSK offers to employees. GSK offers about 40 services to employees and their families around the world at little to no cost.