John Cowan
How to maximize video for your health care practice
Check out these examples of useful videos for internal and external outreach.
Health Care
Mika Doyle
7 journalistic techniques for crafting exceptional patient stories
Do your homework, use a recording device or app, have a fluid conversation and—most of all—listen intently to your interviewee, and you’ll write compelling accounts of their experiences.
Brendan Gannon
30 jobs in the PR and marketing world
Which cities boast the best opportunities for job seekers? Find out, and then check out our roundup of current job openings.
Russell Working
How to get employees to think like CEOs (and love their jobs)
To inspire constant improvement, a Pittsburgh children’s hospital urged its employees to act like they ‘own the zone.’ Then it made sure to act on their ideas.
Brittany Walker
Why and how to promote your staff wellness program
Keeping your people on the job is just one positive aspect of a health initiative. Employee engagement—through shared goals and achievements—boosts morale and productivity.
Russell Working
As measles hits 21 states, health organizations urge people to vaccinate
Whether it’s newsjacking or a tweet from the CEO, hospitals and others are urging the public to protect themselves and their children.
Alison Davis
3 ways to encourage staff participation in your wellness program
If employees aren’t availing themselves of the preventive health opportunities you offer, maybe it’s your messaging that needs a checkup.
Lisa Laine Miller and James Gabriel Brown
3 ways to show a healthy return on your benefits communications
With planning, strategy and measurement, you can execute an effective and efficient benefits communication program and demonstrate a healthy return on investment.
Carlin Twedt
Photography project highlights the care and craft of nurses
Hospital celebrates National Nurses Week with a unique photojournalism project.
