William Comcowich
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
Health Care
Harvey Deutschendorf
How to bolster emotional resilience and prioritize workplace self-care
Be mindful of your stressors, learn to say ‘no,’ and set healthy boundaries.
Roula Amire
Video series about race relations put words into action at Encompass Health
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
Ragan Insider Meghan Madhavan
How Nationwide Children’s Hospital is addressing racism and advocating for health equity
By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity.
Beki Winchel
Make sure your crisis response is a team effort
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Jessica Levco
How hospitals can craft compelling, relevant content amid COVID-19 turmoil
Take notes from these shining examples of engaging storytelling.
Sue Spaight
Ideas for marketing telehealth in the COVID-19 crisis
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
Ted Kitterman
Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Beki Winchel
American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Ted Kitterman
How the American Lung Association is addressing COVID-19
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Beki Winchel
Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Ted Kitterman
Why good comms practices are more important than ever
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Beki Winchel
2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Sue Spaight
How to engage worried health care consumers around COVID-19
There’s enough anxiety out there without messages from health care practices exacerbating the panic. Here’s how to address the problem cogently and calmly.
Jim Ylisela
Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
