The company is offering ‘Get Axeinated’ toolkits, running an ‘Axeniation Station’ and partnering with Snapchat for virtual promotion to drive vaccination among young men.
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.
Edelman’s Health Sector lead shares guidance on establishing genuine, meaningful connections in a post-pandemic landscape.
Kaiser Permanente’s senior comms leader offers a prescription for success.
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
Industry pros reflect on the watershed moments from the past year and what takeaways can be used to inform strategy in the months ahead.
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Caring for your fellow human beings is also what happens when you put the consumer first.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Nationwide availability of a COVID-19 vaccine is still months away, experts warn. Here are the messages you should be sending to employees right now.
It’s time to shed antiquated service models, perks and programs. Here’s how to prioritize worker well-being moving forward.
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
