Measurement Measuring metrics: How can we gauge Twitter analytics tools? Communicators weigh in on what to assess, and how best to assess it, in the ever-changing social media cyberscape. By Matt WilsonNov. 23, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.