Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.
The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
The week’s essential content and fresh industry pickings for those dedicated to employee well-being.
Julie Spencer Washington shares how the health care giant is dispelling misinformation and changing minds through uplifting, targeted messaging.
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
The New York Times best-selling author Gretchen Rubin explains the core personality characteristics that make us who we are, and how awareness of our tendencies can help us create the life we want.
Most are pursuing a hybrid model moving forward, but workers want a say in how and when their workplace reopens. Read on for insider takes on how leading orgs are handling the next phase of pandemic-era productivity.
The deodorant brand, under Unilever, is working to engage fans of the NCAA basketball tourney with a Twitter and Instagram contest.
Age is nothing but a number, right? Here’s a compelling case to feature more ‘experienced’ queens and kings in your campaigns.
The company rolled out a comprehensive and consistent global wellness strategy for 22,000 employees across 32 countries in just seven weeks.
Get takeaways on how to maintain credibility, how to weave DE&I into your creative process, and a timely reminder not to ruin Easter.
Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.
Here are the essential narratives to focus on when building your brand reputation.
