Peloton’s year of bad headlines didn’t faze its consumers
From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.
Sometimes, a media frenzy about a brand’s perceived missteps is just that: A frenzy.
Take Peloton, for example.
Everyone remembers the “Peloton Wife” ad during the 2019 holiday season (how do you forget that stare?) which was met with equal amounts horror and humor. Ryan Reynolds’ follow-up Aviation Gin ad featuring the actress from Peloton’s spot only fanned the flames, with more than 10 million views of the tweeted video to date:
https://twitter.com/VancityReynolds/status/1203118775815622664?ref_src=twsrc%5Etfw
Peloton faced another public image crisis in May 2021 when the company issued a voluntary recall of one of its treadmill models following reports of safety issues and the death of a 6-year-old child.
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