Executive Communication Perfect Pitch: How to land online media coverage in a month Faced with pitching a spray lubricant with a funny name, PR firm thinks beyond traditional media relations to get press. By Christine KentOct. 19, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.