Pinterest rolls out measurement tool for brands

How well are those pins performing? Now you don’t need to rely on third-party apps or guesswork.

Here’s how Pinterest described it in a blog:

Prior to today’s announcement, Pinterest page owners relied on third-party apps, such as Pinfluencer, for measurement data. However, these apps continue to offer deeper insights into audience behavior.

Pinterest explained how to access the analytics tool in its blog post on Tuesday.

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