PR exec: Social media ownership is a ‘land grab’

Who drives social media at your organization? It should be dictated by your organization’s goals, and not a one-size-fits-all decision, argues Shelly Stevens of Waggener Edstrom.


Who drives social media at your organization? Marketing, PR or communications? Perhaps an external agency?

Your organization’s goals should dictate who owns social media. It shouldn’t be one-size-fits-all, argues Shelly Stevens of Waggener Edstrom.

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