PR exec: Social media ownership is a ‘land grab’
Who drives social media at your organization? It should be dictated by your organization’s goals, and not a one-size-fits-all decision, argues Shelly Stevens of Waggener Edstrom.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
