Video PR exec: Social media ownership is a ‘land grab’ Who drives social media at your organization? It should be dictated by your organization’s goals, and not a one-size-fits-all decision, argues Shelly Stevens of Waggener Edstrom. By Ragan StaffFeb. 13, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.