Effectively promoting content is often the most challenging part of content marketing. Some estimates suggest people upload as many as 2 million blog posts every 24 hours.
The good news—and underlying opportunity—is there are several websites that can help you promote your articles and cut through the increasing noise.
Examiner only allows people who create high quality content to publish on the site. The topics are endless, ranging from social media and paintball to auto repair to tax advice. It reads like an online magazine, and community members update it constantly.
If you are good enough to make it through the application process, you get your own dashboard and an assigned topic for your city. You are allowed to create as many articles as you desire. The creators who have the most luck generally create eight or more entries per month; however, you could get by with only three or four. After you complete an article, your post is formatted and published with a link to your profile, Examiner title, and social media sharing icons.
But wait. There’s more!
Examiner will actually split advertising revenue with article creators. Not only are you able to gain access to an amazing publishing platform with autonomy, build your social media following and market your content, you can directly monetize your efforts. Send traffic to your Examiner articles and you can essentially take it to the bank.
To make the deal even sweeter, Examiner is now offering to pay content creators $25 just for making it through the application process and being active for a few months. Click here to start the application process.
Scoop.It is a website that combines social media with a news reader/aggregator. Users are able to create topics on anything they are interested in and “scoop“ articles to a news feed. From there, followers can browse all the articles you’ve scooped. You can even “star” certain scoops to make an article stay on the top of your displayed feed as opposed to the newest content submission being listed first.
Building followers on Scoop.It is a great idea. If you connect your current social media accounts, you will automatically see your friends’ scoops while you build a bigger community. Scoop.It’s big feature is that you can find other authorities sharing content similar to yours, and suggest that they scoop your content.
If someone rescoops one of your articles, there is a definite possibility you will get a flood of qualified traffic to your website. In fact, Watson + Nowlin found Scoop.It because someone listed one of our articles there some time ago, and we noticed the traffic influx in our analytics.
Sulia is a website that prioritizes topics, and then aggregates stories into your news feed. There are two reasons why Sulia is different from your average news reader website.
First, you can post your own topics and be rewarded for creating quality content. Content creators must assign a “channel” to their content, which is essentially a broad topic such as politics, small business, etc. A headline, any images and the actual post make up the remainder of Sulia’s posting functionality.
Second, Sulia’s greatest feature is the way it weeds out spam. If a user finds an article to be authoritative, the user can click that he trusts the author. Sulia then imports future posts from that author to the user’s news feed.
If you are an author with numerous trust votes, Sulia may feature you on its homepage. Additionally, Sulia will also feature highly engaging, active creators on your news feed to help you build a community.
Rebel Mouse is an interesting website with a lot of opportunity to become even better. Currently, the site allows you a lot of autonomy when posting articles, but the downside to that freedom is that the site’s functionality can be finicky. There also seems to be no way to connect with other users on the site.
However, the main reason you should start driving traffic to your RebelMouse news feed is summed up in this picture:
Another great tool RebelMouse offers—and a reason to give this website a shot—is the free embedded analytics tool for your newsfeed. RebelMouse also gives you the option of uploading third-party analytics.
Once you have imported content via social media accounts or posted your own, the homepage is very visual, and resembles a pin board.
Bundlr is another aggregation site. What sets this website apart is its simple, clean design. Its instructions for posting “clips” to “bundles” (articles to your news feed) are very clear. There are no bugs, the site loads quickly and the explore function is a great way to find other users who share content similar to yours. Connecting to these other users is also incredibly simple.
Creating a bundle is easy. A bundle is a topic, like content marketing, social media management, etc.
Here’s what your bundle will look like after you add some relevant content. Notice that Bundlr has built-in analytics, but you need to purchase the pro plan to access them. The pro plan rings in at $19.99 for 12 months.
Prismatic is a content curation website with two basic functionalities: it is both an article aggregator and a content-sharing platform. Upon setting up your account, you are prompted to select topics you are interested in. The topics are broad, and sometimes even niche.
Prismatic will then import trending articles according to your connected social media accounts. Additionally, there is an explore function that can help you search for great content you might not otherwise see.
Kippt is a great content curation tool that is simple in design and allows your connections to clearly see articles you’ve listed. Each user can create his or her lists, such as “social media” or “website design.” Users also have control over how their content appears-either in a list or on a pin board.
Another great aspect of Kippt is that it is very easy to find other users and connect with them. There is an automated featured-members list, or you can search for members via a keyword and follow them with one click. There are no extra pages to open, extra loading time, etc.
Spundge has a clean look, but can be a bit complicated to use at first. After creating a notebook, you can write stories and save them to that notebook, or simply leave them as stories.
Allvoices is another publishing and curation platform that rewards trusted contributors for quality content. There is a list of top contributors and a stern moderation policy that makes this website stand out-there is no spam.
BagTheWeb is a website that you can use to organize content. Users organize content into bags, and can make these bags public or private. The private option is nice for sharing resources with team members.
11. Paper. li
Paper.li is a content aggregation and curation platform. You can add articles and stories to your feed via two methods: You can import your social media news feeds directly to your paper, or you can place a bookmarklet on your browser’s tool bar to add interesting articles to your paper when you come across them on the Internet.
Adam Nowlin is an internet marketing professional in Boulder, Colorado. A version of this article originally appeared on WatsonNowlin.com.