QR codes add interactive benefits to attract customers

Every step of the way—from mobile marketing through payment options to assembly of merchandise—the digital icons are driving consumers’ involvement with purveyors of goods and services.

Smartphones are everywhere, and so are QR codes. By now you have seen and may have scanned your share of QR codes. If you haven’t, they can be fun and can lead consumers to videos, pictures, mobile information and more that is acccessible with a simple scan.

Every day there are more and more QR codes for things such as:

Some smaller brands and companies have adopted QR codes fairly quickly and are having fun doing so. Larger brands and companies have until recently experimented with QR codes as an add-on to current campaigns, slipping them in the corner or at the bottom of printed materials.

One major retailer has created a campaign with a QR code as its centerpiece and, through its marketing efforts, is educating consumers about them. QR codes are the star of Macy’s “Backstage Pass.” As part of the campaign, Macy’s ran TV commercials and full-page newspaper ads featuring QR codes above the fold, thus sharing them with the shopping masses.

Macy’s has done some heavy lifting for the rest of us in showing how to scan its red QR code, which fits nicely into its familiar star. It has even created a video with instructions.

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