How the IMF engages different employee personalities

It’s easy for comms pros to assume that employee silence signals apathy, but that isn’t always the case. It’s just a sign that communicators need to engage differently to reach these employees.

At Ragan’s Future of Communications Conference, Golda Lee Bruce, senior communications officer at the International Monetary Fund, told the audience that just because an employee or group of employees is quiet doesn’t mean they’re not engaging with the material communicators are sharing.

“If I had one umbrella statement to leave you with today, it’s this — silence does not necessarily mean disengagement,” Bruce said. “It could be driven by many other factors. Because I’m not visible, because I’m not speaking, because I’m not out front — that it doesn’t mean that I’m not committed.”

Bruce told the audience that at the IMF, her team conducted a Myers-Briggs assessment with employees to gauge the type of communication that would resonate most with them.