Samantha Stark

Samantha Stark brings more than 25 years of industry experience to her role as Founder and Chief Strategist of Phyusion, a strategic consulting agency that transforms how communications and marketing teams operate in the generative AI era. Through strategic consulting and hands-on implementation, Phyusion helps enterprise teams harness AI to create more personal, impactful communications that drive business results for a diverse set of clients such as New York Life Insurance, Outdoorsy, Cote, and Citizens.

Sam’s career trajectory demonstrates a consistent ability to anticipate and leverage emerging technology trends. Prior to founding Phyusion, she was a key member of the Executive Leadership Team at Endeavor’s 160over90, where she managed Creator Marketing, Digital, Public Relations, Social Media, Entertainment Marketing, and Experiential teams across the United States, EMEA, and APAC regions. At Ketchum, she was part of the Technology Sector Leadership Team and played a pivotal role in cross-agency innovation initiatives. Her work with the IBM account, focusing on Cloud, Citizenship, and Global Business Solutions, sparked her deep fascination with AI’s potential in communications. She has led integrated communications work for iconic companies such as Coca-Cola, Ford, and Marriott, while at top agencies including Burson, Rubenstein PR, and Hunter.

Sam’s contributions to strategic communication have been recognized with industry honors including being named one of Ragan’s Top Women in Communications and PR News’s Top Women in the Industry. She has garnered 17 industry awards for her client work and has been quoted in publications such as Rolling Stone, AdWeek, and The Drum.

Her commitment to advancing the field is evident in her role on the Board of Trustees for the Institute for Public Relations, where she also serves as the Director of the Digital Media Research Center, focusing on industry-changing innovations like Artificial Intelligence and Web3. Sam’s dedication to continuous learning is reflected in her certifications in AI and digital marketing.

Throughout her career, Sam has been active in inclusion initiatives, serving on several boards at Endeavor focused on promoting gender and racial equity, and is currently part of the MAKERS Circle, a community dedicated to accelerating equity for women in the workplace.