Director of Social Media and Reputation Management - Baptist Health
Valeska V. Valencia is the director of social media and reputation management at Baptist Health, South Florida's largest healthcare organization. A seasoned corporate communications and social media strategist, she's responsible for leading the organization's social media and influencer marketing strategies focused on brand reputation, authentic content creation, thought leadership, diversity and inclusion and community building. She also launched and leads the organization’s online reputation management strategies, enhancing the overall consumer experience. Throughout the pandemic, Valeska led all COVID-19 and overall crisis communication efforts across social platforms aimed at informing the community during the rapidly evolving situation. She’s passionate about storytelling, inclusion and humanizing brand strategies.