Internal
Communications
Conference

The skills that built yesterday’s internal comms career won’t be enough for tomorrow’s role. Join LinkedIn leaders to explore the “career climbing wall” concept and map new routes to the top for teams whose work now spans technology, influence and change. We’ll cover:

• Rising IC Skills: What LinkedIn and Ragan are seeing in the skills reshaping comms work now, including an IC-specific checklist. 

• Revisiting Comms Tasks: How to break internal comms work into what AI can handle or assist, and what to leave to humans. 

• Rethinking L&D: How to help HR turn new skills data into learning paths, manager nudges and adoption campaigns.

• Route Mapping: How to build career climbing paths across AI fluency, leadership, executive comms, business acumen, adaptability, judgment and more.

New and shifting execs create a rare window to reset expectations, reinforce culture and realign teams before employees lose the thread. See how to support CEOs, VPs, function heads and other C-suite leaders as they onboard, expand their remit or step into change-heavy roles. You’ll learn:  

• Role Reset: How to assess what employees need to hear from a leader stepping into a new, expanded or higher-pressure role.

• Voice, Vision and Values: Ways to connect leader voice, business priorities and culture commitments before contradictions take hold.

• Trust-Building Moments: How to plan all-hands, team visits, Q&As and informal touchpoints to make new leaders more credible.

• 90-Day Momentum: How to sustain clarity, transparency and consistency through the first 90 days and beyond.

AI won’t fix a broken internal comms workflow. Use agents to speed up stale processes and you’ll just do the wrong work faster. This show-and-tell reveals real workflow use cases you can borrow to improve planning, content decisions and your strategic impact. You’ll learn:

• Workflow Reality Check: How to audit comms asks, briefs, reviews and approval loops without making your team feel replaced.

• Content Improvement: How AI can pinpoint weak pages, missing answers and unmet employee or executive needs before you draft. 

• Use Case Library: Real AI-enhanced IC workflows to borrow, from campaign planning to manager toolkits, employee surveys and content repurposing. 

• Beyond Time Saved: How to measure and tie AI gains to better targeting, message retention, risk reduction and smarter business decisions.

Employee safety crises thrust you in the middle of changing facts, anxious teams and execs who must deliver the message internally and sometimes  externally, rather than just approve it. See how one team shaped leader remarks, message maps and support resources during a fast-moving disruption.  You’ll learn:

• Leader Message Maps: How to prep execs with facts, decision points, employee-first language and answer guidance for tough questions.

• Internal Response Channels: How to sequence alerts, texts, intranet updates, manager scripts and exec messages when answers change fast.

• Employee Support Hubs: How to create one reliable source for exec updates, relief links, counseling and local resources.

• Mixternal Alignment: How to keep employee updates, executive talking points and external statements consistent as conditions shift.

Too many IC pros have the valuable employee data needed to help shape decisions, but are still asked to just “send the update” or “pull the numbers” instead. See how to turn engagement patterns, employee behavior and business priorities into counsel that moves you from order taker to trusted advisor. You’ll learn:

• The New Measurement Stack: What top teams now track, from channel analytics and engagement KPIs to surveys, HR trends and AI-assisted sentiment.

• Diagnosing Data: How to find the “so what” behind confusing patterns, drop-offs, repeat questions and low adoption. 

• Analysis and Counsel: How other communicators are turning those findings into sharper recs for execs, managers and other departments. 

• Dashboards Execs Love: What to show so leadership clearly sees adoption gaps, trust risks, employee friction and decisions that need changing.

Employees and stakeholders don’t need more executive content. They need leaders with a useful POV and formats worth following. See how other teams are using podcasts, short-form video, LinkedIn and social tools to make thought leadership easier to create, repurpose and scale. You’ll learn:

• Leadership POV: How to turn exec expertise into practical ideas employees and other stakeholders can use.

• Podcast and Video Shortcuts: Ways to shape executive conversations, recurring segments and short clips without starting from scratch every time. 

• LinkedIn and Social Lift: Tips and tricks for turning speeches, Q&As and long-form ideas into executive posts, employee-shareable clips and social moments. 

• Tech Stack Cheat Sheet: A look at the tools, templates, workflows and repurposing hacks panelists use to turn one strong idea into multiple assets. 

Too many intranets become digital dumping grounds full of important updates, buried answers and pages employees only visit when they have to. See how other teams are redesigning homepages, search, navigation and personalization so employees can find what they need faster and return when it matters. You’ll learn: 

• Homepage Priorities: How to decide what earns top placement, what gets archived and what employees need first. 

• Search and UX: How better search, cleaner navigation, AI assistants and voice-style interfaces are changing the intranet experience.

• Personalization Journeys: How to tailor content by role, location, department, employee lifecycle moment or employee need.

• Usefulness Metrics: What to track beyond clicks, from search success and repeat visits to task completion and employee feedback.

Most manager toolkits die in a folder. If you want one that survives the real workday, it must translate top-down executive messages into scannable, manager-ready answers for tough employee questions. See how others design resources that clarify change, support cascades and earn trust. You’ll learn:

• Manager Reality Check: How to identify what managers truly need before building another bloated PDF or portal page.

• Toolkit Essentials: How to create clear FAQs, talking points, message maps and plug-and-play employee question guides.

• Cascade Design: Ways to sequence executive messages, manager prompts and frontline updates so teams hear one story both locally and globally.

• Tracking with AI: How to track manager adoption, employee questions and feedback using a simple AI dashboard for review.

Employees skim, skip and ignore newsletters when every issue looks like a catchall blast built for everyone and no one. See how others are redesigning newsletters and replacing bloated sends with personalized digests, audience rules and AI-assisted curation so updates feel shorter, smarter and more useful. You’ll learn:  

• Audience Rules: How to organize newsletter content by role, location, department, employee journey or information need. 

• Digest Design: New ways to make updates easier to skim, prioritize and route to the right employees at the right time.

• Personalization Engines: How dynamic blocks, content libraries and AI-assisted tagging can turn one newsletter into more relevant versions. 

• Click and Use Metrics: What to track beyond opens, from clicks and repeat visits to actions taken and content gaps.

Everyone says executives need to build trust, but few explain what employees actually need to feel safe, stay open and act on hard messages. Learn how brain and behavioral science can help executive communicators reduce threat responses, sequences tough updates and design leadership moments that reach both logic and emotion hot buttons. You’ll learn:

• Trust Triggers: What happens when uncertainty, inconsistency, fear or loss of control shapes how employees hear leaders.

• Safety Before Strategy: Why employees need clarity, agency and emotional steadiness before they can process complex change.

• Message Sequencing: How to order facts, empathy, decisions and next steps so execs reduce defensiveness instead of raising it.

• Credibility Cues: How to measure whether your executive comms is increasing confidence, alignment, sentiment and follow-through.

Midterms, policy fights, DEI backlash and social flashpoints are putting companies under pressure to say something, say nothing or explain why they chose either path. In this point-counterpoint session, two comms leaders will test both instincts and share a practical framework for deciding when and how to respond. You’ll learn: 

• Decision Filters: How to assess whether an issue connects to your values, workforce, business or communities before taking a position.

• Employee Expectations: Ways to gauge what employees need to hear without turning every flashpoint into a companywide statement.

• Backlash Readiness: How to prepare leaders, managers and employee channels for disagreement, questions and reputational fallout.

• DEI Case Study: How one team tapped ERGs, employee listening and wellbeing data to protect belonging when inclusion efforts came under fire.

Employees can be your most trusted messengers, especially when their stories reinforce executive visibility, thought leadership and the employer brand. See how one organization build an ambassador program across HR, brand, marketing and comms to help employees carry the brand story. You’ll learn: 

• Ambassador Selection: How to identify credible internal influencers who can represent culture, expertise and employee experience.

• Brand Education: How to use an internal brand hub, core values and approved story tools so ambassadors share consistently without losing authenticity. 

• Executive Amplification: How employee ambassadors can extend leader visibility, thought leadership and key messages across LinkedIn, events and peer conversations.

• Program Governance: How to align HR, brand,  marketing and comms on ownership, approvals, metrics and what ambassadors can adapt.
  

Hard to reach employees don’t miss updates because they don’t care. They miss them because shifts, sites, devices, languages, cultures, borders, time zones and local managers all shape how information reaches them. See how to match messages, channels and timing to the realities of frontline, deskless, distributed and international teams. You’ll learn:

• Workforce Personas: How to map employee needs by role, shift, site, language, device access and urgency. 

• Channel Fit: How to choose between SMS, digital signage, apps, manager huddles, breakroom posters, video and email. 

• Global Nuance: How to adapt messages across regions, languages, cultures and time zones without losing consistency.

• Reading the Results: How to measure reach, comprehension, action taken and feedback across regions, roles and employee groups. 

Employee feedback breaks down when surveys, townhalls, manager escalations and listening sessions all produce input, but no clear action. See how internal comms can connect the signals, advise leaders, push back on performative listening and close the loop with credibility. You’ll learn:

• Signal Mapping: How to connect pulse surveys, townhall chats, manager feedback, ERG input, frontline buddies and intranet comments.

• Pattern Spotting: Ways to separate recurring employee concerns from one-off noise, late-stage objections or internal politics.

• Leader Counsel: How to turn messy feedback into sharper recommendations, better questions and clearer decisions for execs.

• Action Loops: How to visibly show what changes, what didn’t and why, without overpromising or reopening every debate.