Social Media
& Marketing
Conference

Unlike broad marketing conferences, Ragan's Social Media & Marketing Conference focuses on the intersection of social media, digital marketing, communications, content strategy, AI and brand reputation.

Sessions are led by practitioners from leading organizations who share real-world case studies, proven frameworks and practical strategies instead of high-level theory. You'll leave with ideas you can implement immediately, along with valuable connections to peers facing many of the same challenges.

Today's social media professionals do far more than manage social channels. They create content, build brands, support business objectives, partner with marketing and communications teams, leverage AI, measure campaign performance and drive customer engagement.

Ragan's Social Media & Marketing Conference reflects the evolving role of today's professionals by bringing together the strategies, tools and trends shaping both social media and modern marketing. It remains the premier event for communications, social media and marketing leaders looking to stay ahead in a rapidly changing landscape.

No. Ragan's Social Media & Marketing Conference is designed for professionals responsible for social media marketing, digital marketing strategy, content marketing strategy, brand marketing, marketing communications, public relations and community engagement. Whether you manage social channels, oversee marketing campaigns, create content, lead communications or develop brand strategy, you'll gain practical ideas, proven strategies and actionable insights you can immediately apply to your work.

This conference is ideal for professionals working in:

• Social Media 
• Marketing 
• Marketing Communications
• Digital Marketing 
• Digital Marketing Strategy
• Brand Marketing 
• Content Marketing 
• Content Marketing Strategy
• Content Strategy 
• Social Media Marketing
• Creator Marketing
• Corporate Communications 
• Public Relations 
• Media Relations 
• Community Management 
• Customer Engagement 
• Reputation Management 
• Executive Communications 
• Internal Communications 
• Employee Advocacy 
• Corporate Affairs 
• Brand Strategy 
• Crisis Communications 
• Digital Communications 
• Social Listening 
• Public Affairs 

Whether you're an individual contributor, manager, director or executive leader, you'll gain practical strategies and valuable peer connections.

The agenda explores today's biggest opportunities and challenges across social media and marketing, including:

• AI for social media and marketing 
• Social media marketing strategy 
• Content marketing strategy and storytelling 
• Short-form video and creator content 
• Influencer and creator marketing 
• Community management 
• Social listening and audience insights 
• Brand reputation and crisis communications 
• Employee advocacy 
• Executive thought leadership 
• Paid and organic social strategy 
• Analytics, reporting and ROI 
• Emerging platforms and trends 

Whether you're looking to improve engagement, grow your brand, increase campaign performance, build stronger communities or leverage AI more effectively, you'll find sessions designed to help you achieve your goals.

AI is an important part of the program, but it isn't the entire focus.

You'll learn how AI is transforming social media management, content creation, marketing workflows, audience research, measurement, customer engagement and brand communications, while also exploring the leadership, creativity and strategic thinking needed to succeed in an AI-powered marketing landscape.

Social media and marketing are evolving faster than ever. AI, platform updates, changing algorithms, emerging channels and shifting consumer expectations require marketers and communications professionals to constantly adapt.

Ragan's Social Media & Marketing Conference helps you stay ahead with practical strategies, emerging trends, real-world case studies and actionable insights from industry leaders. You'll discover what's working now, what's coming next and how to confidently apply new ideas to strengthen your social media marketing, digital marketing strategy and content marketing strategy.

The conference is designed primarily for mid-level to senior-level professionals who are responsible for developing strategy, creating content, leading campaigns, managing teams or driving brand growth.

Sessions range from foundational best practices to advanced strategies covering AI, measurement, brand reputation, emerging platforms and marketing leadership, making the experience valuable whether you're growing your expertise or leading an enterprise social media and marketing function.

Absolutely. Many organizations send multiple team members so they can divide and conquer sessions, learn across different topic areas and bring back more ideas to their organization.

Group discounts are available for qualifying registrations. Contact our customer service team for details.

Absolutely. Networking is a core part of the Ragan Social Media & Marketing Conference experience. Throughout the event, you'll have opportunities to connect with social media, marketing, communications and PR professionals through receptions, roundtable discussions, interactive sessions, networking breaks and the conference app.

Many attendees say the conversations between sessions are just as valuable as the presentations themselves. Whether you're looking to exchange ideas, solve challenges with peers, discover new approaches or expand your professional network, you'll leave with valuable connections from organizations across industries.

You'll return to work with the confidence, strategies and practical tools to build stronger campaigns, create more engaging content, measure success and lead social media and marketing initiatives more effectively.

You'll also gain:

• Actionable AI workflows 
• Content and campaign ideas 
• Social media marketing and digital marketing strategy best practices
• Measurement frameworks 
• Brand reputation strategies 
• Executive and employee advocacy ideas 
• New technology recommendations 
• Valuable peer connections from organizations across industries

Registration options include:

• Conference All-Access Pass (includes pre-conference workshops and conference recordings): from $3,345 (Ragan Insider Priority Rate) to $3,895 (Standard Rate)
• Conference Registration: from $2,945 to $3,495
• Conference Recording On Demand: $1,999
• Vendor Registration: $4,999

Discounted pricing is available for nonprofit, government and higher education professionals, Ragan Insiders, Communications Leadership Council members and groups of three or more. The earlier you register, the more you save. Registration rates increase throughout the year as the conference approaches.

Yes. Your conference registration includes breakfast on general conference mornings, lunch on the main conference day, and light snacks and refreshments throughout the event.

Yes. Depending on your registration package, attendees receive access to conference recordings, presentation materials and additional resources, making it easy to revisit key sessions and share valuable insights with colleagues after the conference.

No. The conference recording does not include access to the live webcast. The recording will be delivered within 10 business days following the live conference and will include sessions from all three days of the conference, including the pre-conference workshops. You'll have one year to watch the sessions and review materials as often as you'd like. For questions about the conference recording, please contact Customer Service at [email protected].

Ragan's Social Media & Marketing Conference combines world-class professional development with an unforgettable destination. The Walt Disney World Swan Hotel provides a convenient, resort-style setting where attendees can focus on learning during the day, build meaningful connections with peers and enjoy everything Walt Disney World Resort has to offer after sessions conclude.

Whether you're extending your stay, traveling with family or simply looking to recharge after a full day of learning, the location offers something for everyone.

The Walt Disney World Swan Hotel offers the perfect blend of convenience, comfort and entertainment. Located between EPCOT and Disney's Hollywood Studios, the resort is also just steps from Disney's BoardWalk, home to waterfront restaurants, live entertainment, shopping and nightlife. Guests can easily walk, take a complimentary water taxi or use Disney transportation to explore the parks and surrounding resort area.

Conference attendees can stay on-site, network with peers throughout the event and take advantage of discounted Walt Disney World Theme Park tickets to make the most of their trip.

Yes. Many attendees choose to extend their visit before or after the conference to experience Walt Disney World Resort. As a conference attendee, you'll have access to discounted Walt Disney World Theme Park tickets, making it easy to turn your business trip into a memorable getaway.

The Walt Disney World Swan Hotel also offers convenient transportation to all four Disney theme parks, Disney Springs and other Disney Resort destinations.

Yes. The Walt Disney World Swan Hotel is located in the heart of Walt Disney World Resort, within walking distance of EPCOT and Disney's Hollywood Studios. Guests can also take complimentary water taxis or Disney transportation to the parks, Disney Springs and other resort destinations.

Its central location makes it easy to enjoy both the conference and everything Walt Disney World has to offer.

For registration, sponsorship or speaker questions about Ragan's Social Media & Marketing Conference, please contact the appropriate member of our team:

Registration: Contact Shallon Blackburn, Director of Client Services
Sponsorship opportunities: Hannah Lavelle, Executive Director of Sales
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming

You can register online through the Social Media & Marketing Conference registration page. Choose the Social Media and Marketing Conference registration option that best fits your needs, including conference attendance, all-access passes or conference recordings.

Registration pricing increases throughout the year, so securing your spot early is the best way to receive the lowest available rate.