The first major 2021 challenge for communicators—as well as their partners in HR and wellness—is already here.
Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. The vaccine rollout has officially begun, so it’s well-past time to get your messaging strategy in order.
To help guide the strategy, the Institute for Public Relations on Monday published “A Communicator’s Guide to COVID-19 Vaccines,” which “outlines research, theories, models, levers, and research-driven recommendations to help ensure effective communication strategies for organizations worldwide.”
Among the questions facing internal-comms pros, and their partners in HR: