Report: Overcoming creative marketing professionals’ biggest challenges

Not getting information in a timely manner, long approval processes and a staggering demand for work are a few hurdles those on your design team face. Here’s how you can help.

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From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop.

As more and more marketers work with creative professionals and teams within their organizations—including designers, editors and other creative leads—it’s important to understand how best to make your teams work together to achieve your goals.

The 2018 In-house Creative Management Report, produced by InSource and inMotionNow, shows the value of creative efforts to marketing and communications campaigns—but it also revealed that professionals on creative teams face many struggles.

Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.

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