RESEARCH: Here’s how CEOs feel about speaking out on issues of public interest
Findings of the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey reveal that CEOs are more willing to speak on societal issues when they matter to employees.
Communicators are at a crossroads each time a hot topic of public debate, from social justice issues to ESG and beyond, enters the news cycle. Is it appropriate for your organization to comment? Is taking a stand the right thing to do? What does it mean to take a stand, anyway?
Ragan Communications partnered with research consultancy HarrisX in the fall of 2022 to understand how and when CEOs and communications leaders feel it’s appropriate for organizations to take a stand on issues of public interest, and the factors that influence their decisions.
The survey was conducted by HarrisX from Oct. 11-24 within the U.S. among 360 CEOs and high-ranking senior communications.
Asked whether organizations should take a stand on political and social issues, 63% of CEOs said yes and 37% said no. Just 58% of communications leaders agreed brands should speak out.
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