Responses to racism can have big impact on employee retention, survey says
New Edelman research codifies how employee concerns around systemic racism and racial injustice rise with each tragedy — and how the response their employers take affects their decision to stay at the company.
As racially motivated acts of violence continue to foster an elevated state of anxiety, a special report addendum to Edelman’s 2022 Trust Barometer, “Racial Justice and Business in America,” codifies how employee concerns around systemic racism and racial injustice rise with each tragedy — and how the response their employers take affects their decision to stay at the company.
Sixty-seven percent of American employees surveyed said that they were concerned about systemic racism and racial injustice following the racially motivated mass shooting at a grocery store in Buffalo, New York and the shooting at a Taiwanese church in Laguna Woods, California in May — a percentage only topped when employees were asked the same question after the shooting of Jacob Blake in Kenosha, Wisconsin in Aug. 2020 (69%) and the weeks after the murder of George Floyd (79%).
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