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There was too much text. It was too small. All the content looked the same, so it blended together. It was stale. There was no sense of identity.
Those were just a few of the challenges facing Leslie Arnold, Jared Ranum, and their teammates at Chesapeake Energy, as they tackled a redesign of the company’s intranet.
“We wanted to make sure we had a distinct visual style,” says Arnold, senior director of marketing and communications at Chesapeake. “We wanted to be sure it emulated our culture and who we are. We wanted to make sure it appealed to those looking at it,” she says in this Ragan Training session, Behind the firewall: The secrets of an award-winning intranet.
The efforts paid off.
Strong intranet readership among employees