Should you let your CEO go unscripted?

The author, a veteran speechwriter, asserts that affording your top exec the chance to ad-lib can be disastrous. He offers alternatives to binding your head honcho to a tight script.

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Business leaders must connect with key audiences through speeches, talks and presentations.

In Weber Shandwick’s study of corporate reputation, The CEO Reputation Premium: Gaining Advantage in the Engagement Era, executives surveyed said, “It’s most important for CEOs to speak at industry-related events.”

CEOs might be tempted to make a radical change in the way they speak at the podium or in front of cameras.

If they have been paying even a little attention to the presidential race, they are certainly aware that Donald Trump’s stunning rise to the top of the polls is in large part because he comes across to audiences as “genuine” or “authentic.”

Moreover, one of the keys to that authenticity, the pundits say, is that Trump always wings it, never using prepared remarks when speaking to a crowd, to a reporter or in a debate.

Putting forth the ‘real you’

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