How to showcase your employee stories on social media

In today’s world, it’s increasingly important for your organization to spotlight its culture on social media. Whether this means interacting with customers, clients and the general public on Twitter or showcasing work life at your company via LinkedIn, all social media platforms provide different ways for you to show the wider world — including potential talent — what your organization is all about. Ahead of Ragan’s Future of Communications Conference this November, Coffee shared some of her thoughts on how best to tell employee stories through social.

Authentic employee stories are shared from their perspective

Amanda Coffee, director, global corporate communications, PayPal

Coffee knows that employees are the lifeblood of any company. With this in mind, she knows that telling the story of PayPal on social media starts with the people that make the company such a great place to work. Alongside this people-first approach, Coffee places emphasis on displaying PayPal’s commitment to diversity and inclusion on social.