Specialized support: How to reach employees amid the Ukraine crisis

According to the United Nations, nearly 3 million people have fled their homes in Ukraine since Russia began its invasion in late February.

Many of those people, now refugees, are also members of the workforce. While the Russia-Ukraine conflict has prompted a humanitarian crisis, organizations that employ the people affected by the war now also have a role to play in rendering aid to their workers.

Your team’s engagement with employees during geopolitical events is something that can, and should, be included in your crisis communication plan. If you haven’t already, be sure to implement a proactive, empathetic and always-on messaging approach when reaching out to affected workers.

Here are four ways organizations can support their employees affected by the Ukraine crisis.

1. Promote safety & security with messaging.

Comms pros should let employees know their health and safety is the organization’s top priority. If your workers are based in an active conflict zone, it’s important to keep lines of communication open. Try establishing an email or text system to check in on employees at periodic intervals.