Speechwriters, break through the ho-hum barrier

Four tactics to grab your audience’s attention and hold it throughout your presentation.

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One of the fastest ways to grow your list of contacts and leads is to give a speech with an audience brimming with people in your market niche.

How many speeches did you attend in the last year? How many of them do you remember? How many of the presenters’ names do you recall? Hmmm, thought so—not that many. Let’s fix this problem so you will not be among the “forgettable.”

I’m sure you are already familiar with some of the more common speaking tips about how to get over your fear of public speaking, how to “tell them what you’re going to tell them,” etc.

Instead, I am going to share with you four uncommon speaking tips that I use to create my speeches. Use these tips, and you will turn your speeches from mediocre into extraordinary, which will attract much more business when you conduct speaking presentations and seminars.

The four steps

Imagine that you are speaking to an audience of 50 and they begin shouting out these four things:

1. Ho-hum!

2. Why bring that up?

3. For instance?

4. So what?

Feeling like a quivering mass of jelly? Well, imagining having these shouted at you will teach you some valuable lessons about giving a successful speech.

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