Speechwriting Speechwriting: What made JFK’s rhetoric great? The combined talents of Kennedy and speechwriter Ted Sorensen led to some of the most memorable moments in modern politics. But the foundation was Kennedy’s vision. By Russell Working@byworkingNov. 22, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.