RAGAN’S

Employee Communications and Culture Conference

Wednesday, Feb. 16, 2022 | Virtual | 10a.m.-4p.m. ET

Creating a More Engaging Employee Experience

Strategic Communications • Authentic Employee Engagement • Build Trust • Dispersed & Diverse Workforce Comms • The Top Internal Comms Tools • Future of Work • Promote the Employee Experience • Measure Your Efforts • Motivate Employees

Fostering a healthy, productive employee culture and experience is the responsibility of every internal communicator. Through optimizing your internal content channel mix with purposeful employee stories to stepping up your thought leadership output and DE&I work, you can ensure that leaders, managers and employees alike are communicating harmoniously and productively as your organization steps boldly into the Future of Work.

Join us on Wednesday, Feb. 16, for Ragan’s much-anticipated Employee Communications & Culture Conference, an innovative virtual conference connecting internal communications with employee experience. Top practitioners from companies large and small will equip you with the hands-on tools and context you need to deliver genuine messages to employees near and far.

Top 5 things you’ll learn at this conference:

  • How to create and refine communications guidelines for managers when rolling out new initiatives or announcing changes
  • Change communications strategies that engage and reassure your workforce during uncertain times
  • Ways to use your benchmark DE&I data as an emotionless catalyst for conversation and progress
  • Storytelling strategies that deploy employee ambassadors to humanize your brand
  • Thought leadership tips for determining what your executives should (and shouldn’t) weigh in on

Plus, network with peers and speakers through a private LinkedIn group and online chat! Register today and you'll be able to join the LinkedIn group right away!

YOU’LL ALSO RECEIVE THESE EXCLUSIVE BONUS MATERIALS:

  • 5 Steps to Achieving Communication Satisfaction with Remote Workers Guide
  • Playbook for Planning and Deploying a Successful Intranet
  • Special Report: The Missing Link in Your Employee Communications
  • The Ultimate Guide to Internal Communications Strategy
  • Guide on Measuring Internal Communications

Plus, all attendees receive:

  • Access to a private LinkedIn group
  • All slides and presentations from speakers
  • Connections to our esteemed speakers
Attendees Earn SHRM Credits &
A Ragan Training Certificate
SHRM Seal

Ragan Communications is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is valid for 4 PDCs.

Ragan Events Training Certificate

Each registration comes with a personalized Employee Communications Training Certificate of Completion for attending the conference.

AGENDA

Join us to learn new strategies and techniques to communicate with internal stakeholders, drive employee experience and make a direct and meaningful impact across your workforce.
10-10:45 a.m. ET
Pre-Conference Workshop
10:45–11 a.m. ET
Opening Remarks and Trendspotting

We’ll kick off the day by sharing proprietary insights from the HarrisX-Ragan CEO and Communicators Competencies survey with a focus on how CEOs see internal comms fitting into the larger functions of their organization and how strategic communicators like you can thrive.

Justin Joffe
Director, Strategic Programming
Ragan Communications
Read bio
11–11:25 a.m. ET
FIRESIDE CHAT
The Future of Work and Employee Engagement: It’s Complicated

As Albert Einstein once said, you can’t use an old map to explore a new world. While the Future of Work was once a high-level concept confined to executive meetings and business consultations, the past two years have brought a renewed awareness to what building the Future of Work entails — and why it’s on you to ensure that your employees want to come along for the ride. In this opening panel, we’ll discuss:

  • Breaking Future of Work down into relatable key messaging
  • Using the Future of Work narrative to organically transform your culture
  • Identifying creative change tactics that can help garner employee engagement in the journey
Head of HR Change Management & HR Evolution
Paypal
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Head of Capabilities for Future of Work
Prudential Financial
Read bio
11:30–11:50 a.m. ET
PANEL
Meeting Your Employees Where They Are: Strategies for a Dispersed Workforce

Work from Home, Work from Office, Work from Anywhere: internal comms leaders are flexing new muscles when it comes to engaging this dispersed workforce.  The most successful companies understand that managers, leadership and internal communications need to align on strategies to engage every employee regardless of location. In this session, you’ll hear:

  • Your role in boosting engagement, presenteeism and productivity among employees
  • Ways to learn more about your employees through non-work-related informal chats on digital channels and intranets
  • Strategies for implementing town halls that encourage engagement and close the distance gap
  • How to communicate a culture of confidentiality, trust and well-being through regular one-to-ones between management and team members
  • Tech tools and tips to eliminate email overload and minimize the number of meetings
Director of Internal Communications, Marketing & Communications
Baptist Health South Florida
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Global Head of Digital Employee Experience
The Kraft Heinz Company
Read bio
11:55 a.m.–12:25 p.m. ET
PANEL
Communications Overload! Communicating With Managers to Reassure Overwhelmed Employees

As digital fatigue makes it harder to engage employees, internal leaders must work with managers on the front lines to ensure they are equipped with the proper conduct, responses and resources to keep their people engaged, informed and productive. By helping managers to deliver and explain the cascade of internal communications,  you also are assisting  in promoting employee well-being and minimizing the chances of their direct reports feeling spread thin.  In this session, you’ll learn:

  • How to create and refine communications guidelines for managers when rolling out new initiatives or announcing changes
  • Strategies for tweaking and optimizing those guidelines to meet the unique structure and organization of various teams
  • Tips for providing well-being resources to aid managers in their messaging such as FAQs, resource links and suggested talking points
  • Ways to establish a feedback loop so managers can share employee reactions and concerns back up the ladder
Co-founder and CEO
Workshop
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VP, Communications
Altria
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12:25–12:30 p.m. ET
Lightning Talk
FirstUp
12:30-12:40 p.m. ET
Break
12:40–1:10 p.m. ET
PANEL
Communicating Change in Uncertain Times

Amid a changing world rife with vaccine mandates, corporate restructuring, downsizing, internal leaks, executive-level crises and more, communicators must step up to become expert crisis managers. In this session, you will learn how three leaders have effectively communicated amid seemingly never-ending changes in their organization.

We’ll discuss:

  • Strategies for determining how and when to communicate sensitive news to a global workforce in a transparent and trust-first way
  • Unique opportunities for building employee engagement during a corporate restructure
  • Crafting an internal crisis communications plan that engages affected employees first
  • Tips for plugging up leaks of sensitive company information and addressing disgruntled employees
  • Understanding when your organization should take a stand on social issues and what to do when that backfires
  • Key metrics to measure the effectiveness of change communications
Founder and CEO
VisibleThread
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Director, Communications and Giving Back
Southwire
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Director of HR Communications, Technology, Product, Xperience
Comcast
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1:10–1:15 p.m. ET
Lightning Talk
1:20–1:50 p.m. ET
How to Foster Inclusion and Belonging in the Workplace

While many organizations still struggle with how to enable meaningful Diversity, Equity and Inclusion (DE&I) initiatives, setting benchmarks that use data to put a name to the work is a great place to start. In this session, we’ll discuss how to start with internal benchmarks around your DE&I to nurture difficult dialogue, inclusive writing and content strategies, equitable hiring practices and more. In this session, you’ll learn:

  • Where DE&I falls in your organization and how you can make a mark
  • How to deploy your benchmark data DE&I data to serve as an emotionless catalyst for uncomfortable conversations
  • Strategies for using Employee Resource Groups (ERGs) to support the development of larger DE&I initiatives
  • Inclusive storytelling tips to ensure your content is conceived and composed by the same employees who make up its target audience
  • Setting up metrics and dashboards to inform new communication strategies
Director, Global Employee Communications
Cushman & Wakefield
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1:55–2:25 p.m. ET
Elevating the Employee Experience: Co-Creating a Workplace Where Employees Choose to Stay

Studies over the past two decades have shown that worldwide employee engagement levels are alarmingly low. Business leaders and human resources practitioners today still struggle to move the needle on this critical measurement of organizational health as the Great Resignation of talent is underway. The answer to this problem lies in the concept of employee experience. In this session, Jonathan Villaire, Point32Health's head of employee experience, will give attendees a look into his company's employee experience journey. He will:

  • Explain the true meaning of employee experience through the lens of brain science and use this perspective to change the way we think about attracting, engaging, and retaining employees
  • Show you how to treat employees as consumers looking for a great place to spend their talent
  • Share his employee experience philosophy as it relates to the modern workplace
  • Ways to identify common obstacles to this evolutionary employee listening channel and develop ways to overcome them
  • Help you understand what it takes to craft a winning employee experience strategy in today's highly competitive talent market
Head of Employee Experience
Point32Health
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2:25-2:35 p.m. ET
Break
2:35–3 p.m. ET
Crafting a Multi-Channel Content Strategy to Drive Engagement

Distributing your internal content through a variety of channels can ensure that your hard work reaches employees wherever they are most active. In this session, you’ll learn how the most successful internal communicators figure out what mediums and channels resonate best with their workforce by measuring engagement and refining the content mix accordingly.

We will discuss:

  • Strategies for determining what medium is right for each message
  • How to craft impactful emails and newsletters
  • Examples of successful internal visual content including video, infographics and GIFs
  • Tips for using your Intranet to streamline the presentation of your multi-channel content
  • Ways to use social media to engage with a dispersed workforce
  • Determining the best employee app for your needs
  • Ways to measure the performance of your content across channels and strategically tweak your output
Leader, Employee Communications and Technology
LinkedIn
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3:05-3:25 p.m. ET
Thought Leadership and Executive Communications to be Proud of

Once you’ve developed a multi-channel content strategy and tapped into your employee engagement channels, it’s time to develop an action plan that empowers your leaders to address your workforce directly. In this session, we’ll look at what it takes to craft executive communications and thought leadership content that enriches your culture and conveys purpose-driven business goals.  You’ll learn:

  • Ways identify the issues and topics your leadership should (and shouldn’t) weigh in on
  • Strategies for ghostwriting thought leadership content
  • Tips for training and coaching execs on key message and talking points
  • How to determine which platform and medium is the best destination for your exec comms
  • The secrets behind a smart LinkedIn thought leadership strategy
Executive Communications Director
Procter & Gamble
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3:25–3:45 p.m. ET
Tell Your Story: Purposeful Employee Storytelling Strategies to Humanize Your Brand

Purposeful brand storytelling shouldn’t just be about where your company has been, but also about where it’s going—and about the people who are going to get you there . Putting employees at the heart of your storytelling and thought leadership celebrates your culture by humanizing your biggest wins and recognizing your ongoing challenges, while creating reliable employee ambassadors in the process. In this session, we’ll discuss:

  • Landing messaging with quotes and testimonials
  • Tips on engaging employee ambassadors to amplify your purpose and culture
  • Best practices for providing language, assets and other guidance to your employee ambassadors while empowering them to speak in their authentic voice
  • Creative storytelling approaches that inspire employees share your brand as their brand on social media
  • The most effective channels and mediums – from LinkedIn to Town Halls—for  sharing employee stories
Culture Communications Lead
Microsoft
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3:50 p.m. ET
Closing Remarks

SPEAKERS
Global Head of Digital Employee Experience
The Kraft Heinz Company
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Executive Communications Director
Procter & Gamble
Read bio
Head of Capabilities for Future of Work
Prudential Financial
Read bio
Director, Global Employee Communications
Cushman & Wakefield
Read bio

Leader, Employee Communications and Technology
LinkedIn
Read bio
Director, Communications and Giving Back
Southwire
Read bio
Culture Communications Lead
Microsoft
Read bio
Director of Internal Communications, Marketing & Communications
Baptist Health South Florida
Read bio

Justin Joffe
Director, Strategic Programming
Ragan Communications
Read bio
Co-founder and CEO
Workshop
Read bio
Founder and CEO
VisibleThread
Read bio
Director of HR Communications, Technology, Product, Xperience
Comcast
Read bio

Head of HR Change Management & HR Evolution
Paypal
Read bio
Head of Employee Experience
Point32Health
Read bio
VP, Communications
Altria
Read bio

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Employee Communications • Internal Communications • Executive Communications • Human Resources • Employee Engagement • Employee Experience • Diversity, Equity & Inclusion • Culture • Employee Resource Groups • Future of Work • Change Management

REGISTER NOW

PRICING
Register now for the Employee Communications and Culture Conference:
Early Bird Rates
(until 02/02/22)
Regular Rates
Registration $749 $849
Ragan Insider Registration $649 $749
Nonprofit Registration $599 $699

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

Thank you to our current sponsors and partners

Join us as an event sponsor and meet your target audience, showcase your products, present thought leadership, generate leads and boost your brand.

Here are a few examples of opportunities we offer:

QUESTIONS

Registration
For questions related to event registrations, please contact:

Shallon Blackburn
Customer Service & Sales Manager
ShallonB@ragan.com

Sponsorship
If you’re interested in sponsoring this event, please contact:

Hannah Lavelle
Sales & Client Relations Manager
HannahL@ragan.com

Program
For information on programming and speakers please contact:

Justin Joffe
Strategic Program Manager
justinj@ragan.com

 

PRESENTED BY:

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