Employee Communications 101 Virtual Conference

Thursday, Jan. 25, 2024
11 a.m.-3:30 p.m. ET

  • Learn About New and Emerging Internal Comms Tools
  • Explore the Future of Work
  • Elevate Your Employee Experience
  • Tackle Communicating with Hybrid, WFH and Flexternal Workforces
  • Build Genuine Employee Engagement
  • Measure Your Efforts

Your Ultimate Action Plan for Internal Communication Success!

It’s more important than ever before to foster a thriving and productive employee culture — and it’s the responsibility of internal communicators everywhere to make it happen.

Join us on January 25, 2024, for a fast-paced virtual conference designed to guide you and your team through the tactics and strategies you’ll need to know to effectively communicate with internal stakeholders. Experts will discuss techniques for optimizing intranets and newsletters, elevating thought leadership, building employee pulse surveys and much more.

You’ll leave equipped with the tools and context you need to deliver genuine messaging to your workforce, wherever they are. Unlock the secrets to enhancing your employee’s experience and deliver impactful, powerful change within your organization.

Top reasons to attend this virtual conference:

  • You’ll learn from and interact with the top employee communications experts.
  • You'll get essential takeaways you can apply right away.
  • You'll be able to watch from anywhere.
  • You'll receive all presentation slides and handouts.
  • You'll earn a Ragan Certificate of Learning.
  • You'll get access to the on-demand recording for 12 months.

Register to secure your spot today!


11:00 - 11:05 a.m.
Opening Remarks
11:05 - 11:35 a.m.
Cultivating a Positive Company Culture with DE&I, CSR and ESG as the ABC's

Look past superficial aspects of company culture like perks, high turnover rates, or uniformity. In this session, we'll explore how the intersection of ESG and CSR practices and DE&I initiatives form the foundations of a culture that will resonate with employees and drive organizational success. Central to achieving these objectives is effective employee communications. Without it, achieving virtually any organizational goal becomes a formidable challenge. You’ll learn:

  • Holistic Alignment: How to weave CSR, ESG and DE&I seamlessly into your company's DNA, ensuring a culture that reflects your organization's core values.
  • Strategies for Crafting Impactful Messages: Discover techniques to create powerful storytelling messaging that resonates with employees.
  • Empowering Advocates: Learn how to nurture employee ambassadors, making an impact both within your company’s culture and beyond the organization on social media.
11:35 a.m. - 12:20 p.m.
Navigating the Employee Communication Toolkit: Pulse Surveys, Content Calendars and Newsletters

Staying connected with your workforce while fostering engagement requires a strategic approach and a well-rounded toolkit. Join us in this enlightening panel as we explore the toolkit you need — and how pulse surveys, content calendars and newsletters synergize to create impactful communication strategies. What you’ll learn from industry experts includes:

  • Capturing Employee Insights in Real Time: Effective ways to use pulse surveys to gauge employee sentiment and gather immediate feedback — and include it in your comms strategies.
  • Structuring Consistent Messaging with Content Calendars: How your content calendar can maintain a steady flow of relevant information to keep employees engaged and informed.
  • Synergy of Tools: Understand how these communication tools synergize to create a holistic strategy that fosters engagement and connection.
12:20 - 12:25 p.m.
Lightning Talk
12:25 - 12:35 p.m.
Conversation Breather
12:35 - 1:00 p.m.
Manager Comms: Strengthening the Messaging Cascade

Managers serve as crucial conduits for disseminating and reinforcing vital messages. As a communications professional, you've navigated various aspects of communication, from interdepartmental collaboration to crafting engaging content. But when announcements require a strategic cascade through people managers, it adds a level of difficulty. In this session, you’ll discover:

  • Simplified Seamless Cascading: Resources for developing a toolkit that encapsulates critical messages for seamless cascading throughout the organization.
  • Ignite Interactive Exchange: How to create a dedicated space on your intranet platform to encourage employee questions and address any misunderstandings.
  • Q&A Nexus: Master the art of crafting a comprehensive FAQ pages that proactively address trending employee concerns and uncertainties.
1:00 - 1:45 p.m.
Trekking Through the Technological Terrain

A well-crafted tech stack isn't just about streamlining processes; it's about orchestrating an experience that fuels productivity and enriches work lives and eliminates bottlenecks. Join us for an enlightening session that delves into the heart of tech stacks and their role in reshaping modern work culture. This panel session will uncover the fine balance between efficiency and empowerment. You’ll learn about:

  • Elevate Work Experience: Explore the delicate balance of integrating technology that enhances rather than overwhelms, ensuring a tech-driven work environment that empowers your team.
  • Unveiling the Potential: Discover how your intranet can actively engage employees, nurture a sense of community and contribute to the cultivation of your employer brand.
  • Navigating the Intranet Landscape: Gain insights into effective practices and pitfalls when utilizing employee intranets, spanning the realm of videos, podcasts, employee profiles and thought leadership.
1:45 - 2:10 p.m.
Storytelling for Connection: Sharing Your Company's Narrative

Let’s dive into storytelling and its profound impact on creating a sense of belonging and purpose within your company. Discover how to craft and share your company's narrative in a way that resonates with employees, strengthens organizational culture and drives meaningful connections. Through real-life examples and practical techniques, you'll learn how to weave stories that inspire, motivate and align your team with your company's mission and values. You’ll discover:

  • The Ultimate Communication Arsenal: Understand the science (and art!) behind storytelling and why it's a potent tool for workplace communications.
  • Crafting Corporate Narratives that Captivate: Learn the essential elements of a compelling company narrative and how to tailor it to different audiences.
  • Elevate Your Communication Game: Acquire the practical strategies you’ll need to integrate storytelling into various communication channels.
2:10 - 2:55 p.m.
Measuring Success: Analytics and Metrics in Employee Communications

In measurement, everything has a gauge. However, understanding the correlation or deviation between your measurements and senior leadership's expectations is invaluable. During this panel session, delve into the realm of assessing the efficacy of your employee communications. We’ll explore the analysis of open rates, click-throughs, views and comments. Get ready to uncover:

  • Storytelling through Data: Explore strategies for transforming complex data into compelling narratives that resonate with employees, effectively conveying the value of your employee communications efforts.
  • Refinement Engine: Harnessing your dashboard for continuous evaluation and enhancement of internal comms.
  • Prove Comm's Impact: Explore how to use analytics and metrics to validate the impact of your communications efforts to the C-suite, explaining why your efforts drive value — all to help you get that seat at the table.
2:55 -3:00 p.m.
Lightning Talk
3:00 - 3:25 p.m.
Fireside Insights: Illuminating Paths to Internal Communications Excellence

Join us for an enlightening fireside Q&A featuring a seasoned internal communications professional. In this engaging conversation, you'll gain invaluable insights into their journey and experiences within the world of internal communications. This interactive session will delve into the strategies, challenges and triumphs that have defined their career, making it an insightful opportunity for anyone — novice or experienced comms pro — seeking to excel in the realm of internal communications.

3:25 - 3:30 p.m.
Top Takeaways


Speakers will be announced soon.



Please reach out to Director of Conferences
Alyssa Smith.

Top things you’ll learn at this conference:

  • Culture first: Strategies to foster a thriving and inclusive employee experience, driving productivity and engagement.
  • Newsletters and Intranets: Techniques to optimize internal content channels for effective communication across diverse teams and remote settings.
  • The manager cascade: How to share comms effectively from leadership to managers and finally to employees.
  • Content creation tips: How to craft purposeful employee stories that resonate with employees, inspiring a shared vision and sense of belonging.
  • Practical measurement: Tools and case studies you need to know to deliver ROI — and win C-suite buy-in.


Register now for Ragan's Employee Communications 101:
VIP Regular Rates
Virtual Conference Registration $999 $1,099
Virtual Conference Ragan Insider Member $949 $1,049
Nonprofit/Gov Event Registration $899 $999

All attendees will receive the recording of the event.

Group Discounts

Would you and your team like to attend? Group pricing is available when registering! Contact Shallon Blackburn for more information.


Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
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Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!

Phone registrations and group pricing: For group orders, please contact our customer service team at 800-878-5331 or cservice@ragan.com