How to Coordinate Your Cross-Channel Comms and Show Concrete ROI
- Internal Communications
- Employee Communications
- Executive Communications
- HR Communications
- Corporate Culture
- Strategic Communications
- Global Communications
- Employee Engagement
More channels doesn’t automatically mean more reach. When those channels operate separately, all the noise makes employees ignore your updates – and makes your team waste time repeating work.
Join us on November 10 for this FREE webinar where Appspace’s VP of workplace experience, Dave Fletcher, and director of internal communications and engagement, Lauren Patton, explore how you can better coordinate your channels around the people they need to reach. Hear how they approach the shift from channel-first communication to audience-first planning, including the organizational changes that make comms feel more intentional.
You’ll walk away with:
- How to coordinate cross-channel communication so messages stay consistent across Slack, Teams, email, intranets and digital signage.
- Techniques for reducing message fatigue and getting engagement from both in-office and deskless employees.
- Which metrics best measure cross-channel reach and impact so that you can demonstrate your comms’ value to leadership.
- Strategies for single-source publishing to eliminate repetitive manual distribution and streamline your team's workflow.
Bonus Takeaways:
- The Ultimate Buyer’s Guide to Employee Communications Software
- The ROI of Employee Communications Software
- RO-Why: The Business Value of an Intranet
- Uniting a Deskless Workforce With a Global Intranet
NOVEMBER 9–13, 2026
GLOBAL/VIRTUAL
CommunicationsWeek
The Biggest Week in Communications
CommsWeek is the premier global gathering for communicators, bringing together leaders across PR, marketing, corporate affairs and internal communications for insights, connections and strategies that shape reputation, culture and trust, including the Future of Communications Conference.
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTERS
Director, Internal Communications & Engagement—Appspace Lauren Patton leads internal communications at Appspace, which means she has the dual pleasure of being an Appspace team member and an Appspace customer. Lauren is passionate about connecting socially and geographically diverse team members to their work, the organization, one another, and the resources they need to do their jobs well. Her background spans healthcare communications (both internal and external), copywriting, and education. Lauren graduated with an M.A. in communication from the University of Wyoming, lives in and works remotely from Virginia Beach, VA, and speaks three languages: English, Japanese, and memes. VP Employee Communications Strategy—Appspace Dave Fletcher serves as Vice President of Workplace Experience at Appspace, helping global enterprises launch and optimize human-centered digital workplaces. A long-time Microsoft Certified Professional with a background in journalism, Dave is committed to understanding unique customer stories and leveraging technology to solve complex organizational challenges. His decade of experience includes delivering over 100 intranets worldwide to drive employee engagement and business success. Dave works remotely from his home in Portugal and spends his spare time passionately supporting Liverpool FC, hunting for rare vinyl records, and expanding his Beatles collection.
ABOUT Appspace:
Appspace is the first unified workplace experience platform, combining space reservation, a modern intranet, digital signage and more. Appspace provides organizations with everything they need to keep their on-site and remote teams informed and engaged. With more than 2,500 customers, including 150 Fortune 500 companies, Appspace helps connect people, places and spaces so everyone can thrive — wherever they are and however they work. Learn more at www.appspace.com.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
[email protected] or by calling 800-878-5331.
