Structuring for Change: A Playbook for Building Your Digital HQ
- Internal Communications
- Employee Communications
- Executive Communications
- HR Communications
- Corporate Culture
- Strategic Communications
- Employee Engagement
DoorDash employees were losing an estimated 2.2 hours a week just searching for information. Even when they found it, they weren’t sure they could trust it . Multiply that across a workforce approaching 30,000 people spread over 40+ countries, and a scattered, ungoverned intranet stopped being a nuisance and started being a growth risk.
Join us for this FREE webinar where J.L. Delayen, internal communications manager at DoorDash, shares the inside story of how her team replaced an unmanaged wiki with “The Block” — a federated digital headquarters that now sees 82% weekly engagement and has become part of how DoorDash talks about work. She's joined by Helen Cameron, customer success manager at LumApps, to unpack the governance model, framework and change-management playbook that took The Block from launch to habit. Whether you're planning your first intranet overhaul, absorbing an acquisition, or bringing order to a system that's outgrown itself, you'll leave with a practical, tested framework for structuring — and communicating — change at scale.
You’ll learn:
- A first-hand account of how DoorDash built a true digital HQ for a fast-growing global workforce.
- How to secure leadership buy-in for a digital comms system.
- The “Decision Stack”: five questions to answer before choosing a governance model.
- A global/local model that lets acquired brands keep their identity while standards scale.
- The adoption tactics that got DoorDash to 82% weekly engagement.
- What DoorDash would do differently.
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Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTER
Customer Success Manager—LumApps Helen Cameron is a Customer Success Manager based in Austin. In her current role, she focuses on driving value and long-term success for clients across diverse industries. Prior to this, Helen supported LumApps' customers in the UK and Nordics, bringing a global perspective to customer engagement and strategy.
ABOUT LumApps:
LumApps is the AI Employee Hub where work comes together — connecting people, tools, information and communication across the entire employee experience, from the frontline to HQ. Designed around how people actually work, LumApps reduces digital friction by bringing communication, productivity tools, learning and workflows into one intelligent platform.
Integrating with Google Workspace and Microsoft 365, LumApps helps employees find information faster and take action more easily, with AI agents connected across enterprise systems. With over 10 million users and customers like Zapier and Genuine Parts Company, LumApps helps organizations operate with greater clarity and connection across their workforce.
LumApps is recognized as a Leader in Intranets by both Gartner and Forrester.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
[email protected] or by calling 800-878-5331.
